{"product_id":"9781788605038","title":"The 10-Second Customer Journey","description":"\u003ch3\u003eAuthor: Todd Unger\u003c\/h3\u003e\u003ch4\u003eE-commerce: business aspects | Sales \u0026amp; marketing | User interface design \u0026amp; usability\u003c\/h4\u003e\u003ch5\u003ePublished on 11\u003csup\u003eth\u003c\/sup\u003e June 2024 by Practical Inspiration Publishing in the United Kingdom.\u003cbr\u003e\u003cbr\u003ePaperback \/ softback | 184 pages, 10 Illustrations, black and white \u003cbr\u003e216mm x 140mm | 0g\u003c\/h5\u003e\u003cdiv class=\"gardners-meta\"\u003e\n\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0403\/1273\/3859\/files\/Star.png?v=1676424882\" style=\"display: inline-block; height: 25px; width: 25px;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0403\/1273\/3859\/files\/Star.png?v=1676424882\" style=\"display: inline-block; height: 25px; width: 25px;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0403\/1273\/3859\/files\/StarEmpty.png?v=1676424882\" style=\"display: inline-block; height: 25px; width: 25px;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0403\/1273\/3859\/files\/StarEmpty.png?v=1676424882\" style=\"display: inline-block; height: 25px; width: 25px;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0403\/1273\/3859\/files\/StarEmpty.png?v=1676424882\" style=\"display: inline-block; height: 25px; width: 25px;\"\u003e\n\u003c\/div\u003e \u003cbr\u003e\u003cp\u003eThe customer changed. And marketers, advertisers and business owners are still playing catch-up in a world where buying decisions are made not in months or days, but in seconds.\u003c\/p\u003e\u003cp\u003eThe enemy in today’s customer environment? FRICTION. And those who can minimize friction, guiding potential buyers rapidly through the ‘tornado funnel’ buying process, will win.\u003c\/p\u003e\u003cp\u003eBut taming friction is no small feat. It takes the seamless integration of marketing, product, commerce and service into a cohesive, friction-free customer experience. And that’s something today’s siloed companies are still not set up to do, resulting in a bevy of new C-Suite leaders, including the Chief Experience Officer (CXO).\u003c\/p\u003e\u003cp\u003eThe 10-second Customer Journey provides the playbook for growing and retaining customers in a landscape transformed by digital.\u003c\/p\u003e\u003cp\u003eTodd Unger, CXO of the American Medical Association, provides a step-by-step guide based on three decades of consumer marketing, advertising, digital product and digital marketing and commerce experience. He’ll teach you how to become your own Chief Friction-Reduction Officer and reignite customer growth and engagement.\u003c\/p\u003e","brand":"Gardners Books Limited","offers":[{"title":"Default Title","offer_id":41136196223111,"sku":"9781788605038","price":16.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0357\/3199\/6807\/files\/9781788605038.jpg?v=1711642964","url":"https:\/\/thebookhousebroughtyferry.pro\/products\/9781788605038","provider":"The Bookhouse Broughty Ferry","version":"1.0","type":"link"}