{"product_id":"9781915951205","title":"The Consumer Behaviour Book","description":"\u003ch3\u003eAuthor: Anthony Tasgal\u003c\/h3\u003e\u003ch4\u003eBusiness \u0026amp; management | Self-help \u0026amp; personal development\u003c\/h4\u003e\u003ch5\u003ePublished on 27\u003csup\u003eth\u003c\/sup\u003e June 2024 by LID Publishing in the United Kingdom.\u003cbr\u003e\u003cbr\u003ePaperback \/ softback | 160 pages \u003cbr\u003e180mm x 120mm | 0g\u003c\/h5\u003e\u003cdiv class=\"gardners-meta\"\u003e\n\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0403\/1273\/3859\/files\/Star.png?v=1676424882\" style=\"display: inline-block; height: 25px; width: 25px;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0403\/1273\/3859\/files\/Star.png?v=1676424882\" style=\"display: inline-block; height: 25px; width: 25px;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0403\/1273\/3859\/files\/Star.png?v=1676424882\" style=\"display: inline-block; height: 25px; width: 25px;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0403\/1273\/3859\/files\/Star.png?v=1676424882\" style=\"display: inline-block; height: 25px; width: 25px;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0403\/1273\/3859\/files\/StarEmpty.png?v=1676424882\" style=\"display: inline-block; height: 25px; width: 25px;\"\u003e\n\u003c\/div\u003e \u003cbr\u003e\u003cp\u003eNeoclassical economics assumes that most people have well-defined preferences and make well-informed, self-interested decisions based on those preferences. But in the real world, this is often not the case. This book combines elements of economics and psychology to help you understand how and why consumers behave the way they really do.\u003c\/p\u003e\u003cp\u003e Using behavioural economics as the foundation, the author explains the anomalies in consumer choices and what really influences human behaviour, preferences and decision-making.   Often the case, emotional as well as economic factors play a vital role in consumer behaviour. Therefore, behavioural economics can be an important aid to business and marketing strategies by understanding how consumer decisions can be influenced.\u003c\/p\u003e","brand":"Gardners Books Limited","offers":[{"title":"Default Title","offer_id":41135435808903,"sku":"9781915951205","price":9.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0357\/3199\/6807\/files\/9781915951205.jpg?v=1711635429","url":"https:\/\/thebookhousebroughtyferry.pro\/products\/9781915951205","provider":"The Bookhouse Broughty Ferry","version":"1.0","type":"link"}